Vision

At RIT, we believe that industrial design education lies at the nexus of theory, process and practice. Industrial design is a human-centered discipline, which requires an understanding of the complex relationships between culture commerce and environment. Our varied and experienced faculty expose our students to the history, context and state of the art while imparting the skills necessary to compete as contemporary designers.

Aesthetic sensitivity, technical competence, sustainable awareness, and analytical thought are developed in a robust transdisciplinary university environment. Through hands-on experience in design research, graphic visualization, technical drawing, model making and prototype development, graduates emerge with the skills needed to conceptualize, design, and develop new and improved objects and systems with an eye towards a better world view. By collaborating with the Golisano Institute for Sustainability and the Simone Center for Student Innovation and Entrepreneurship we assure that our students address important social and environmental issues with an economical advantage at national and international levels. Our world-renowned Vignelli Center for Design Studies is a unique resource that reveals the nuances of design process seen through the lens of some of the world’s most masterful projects housed on site in the center’s archives. With all of these opportunities, our students emerge as leaders in the field and our graduates redefine the profession as 21st century story-tellers and editors of content.

RIT was named by Business Week as one of the top ten design schools in the country and in the top 40 design schools in the world.


Some places our students work: 4moms, Adidas, Adobe, Altitude, Apple, Architecture for Humanity, Asus, Autodesk, BDI, Bergeron Healthcare, Blu Dot, Bose, Briggs & Riley, Brownlie Design, Burton Snowboards, California Closets, Campbells, Cannondale Bicycle, Carestream, Chase Design, The Clarks Companies, Continuum, Cure, David Edward, DCA, Ltd., DC Shoes, Decor Craft Inc., Design Museum Boston, Dick’s Sporting Goods, Engineered Products, Fisher-Price, Fred and Friends, French’s Foods, General Electric, Good Luck Restaurant, Gunlocke, Harry Allen Studio, Hasbro, Herman Miller Inc., Hershey’s, HLB, IBM, IDL Worldwide, Ion Design, Joe Ducet Studio, Johnson & Johnson, KEK Associates, KEM Studio, Kodak, Kreissle Forge, Landscape Forms, Leap Frog, LEGO, Lenovo, Lifetime Brands, LL Bean, MASH Studios, Michael Graves Design, Microsoft, MINIMAL, Modko, MooreDesign Associates LLC, More-Real, Motorola, MTV, New Balance, Nickelodeon, Nike, Paramount Pictures, Ping, Poppin, Product Logic, Quirky, Ram Industrial Design, Razorfish, Reckitt Benkiser, Reebok, Reflex Design, RES Exhibit Systems, Rubbermaid, Samsonite, SC Johnson, Sealed Air Corporation, Sesame Street, Skooba, Smart Design, Sony, Spark Design, Spine Frontier, Sports Illustrated, Sprout Werx, Staach, Starbucks, St. John Design Group, STX, Sun Products, Teague, Teroforma, Terrance Hunt Studios, Terry Precision Cycling, Think Design, Thorley Industries, TimBar, Toyota, Under Armor, Vere Sandal, Welch Allyn, Wendell Castle Studio, Whirlpool, Xerox, Yahoo, ZAGG, Zappos Labs.


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