Vision

At RIT, we believe that industrial design education lies at the nexus of theory, process and practice. Industrial design is a human-centered discipline, which requires an understanding of the complex relationships between culture and commerce. Our varied and experienced faculty expose our students to the history, context and state of the art while imparting the skills necessary to compete as contemporary designers.

Aesthetic sensitivity, technical competence, sustainable awareness, and analytical thought are developed in a robust transdisciplinary university environment. Through hands-on experience in design research, graphic visualization, technical drawing, model making and prototype development, graduates emerge with the skills needed to conceptualize, design, and develop new and improved objects and systems with an eye towards a better world view. By collaborating with the Golisano Institute for Sustainability and the Simone Center for Student Innovation and Entrepreneurship we assure that our students address important social and environmental issues with an economical advantage at national and international levels. Our world-renowned Vignelli Center for Design Studies is a unique resource that reveals the nuances of design process seen through the lens of some of the world’s most masterful projects housed on site in the center’s archives. With all of these opportunities, our students emerge as leaders in the field and our graduates redefine the profession as 21st century story-tellers and editors of content.

RIT was named by Business Week as one of the top ten design schools in the country and in the top 40 design schools in the world.


Some places our students work: Adobe, Altitude, Apple, Architecture for Humanity, Blu Dot, Bose, Burton Snowboards, Campbells, Cannondale Bicycle, Continuum, Chase Design, DC Shoes, Design Museum Boston, Fisher-Price, Good Luck Restaurant, Harry Allen Studio, IBM, Joe Ducet Studio, Kodak, LEGO, LL Bean, Michael Graves Design, Microsoft, MINIMAL, Modko, MooreDesign Associates LLC, Motorola, MTV, Nickelodeon, Nike, Paramount Pictures, Ping, Poppin, Ram Industrial Design, Razorfish, Reebok, Reflex Design, Rubbermaid, SC Johnson, Sesame Street, Smart Design, Sony, Sports Illustrated, St. John Design Group, Starbucks, Terrance Hunt Studios, Under Armor, Vere Sandal, Xerox, Yahoo


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