RIT will hosting designers from Antenna Design at the Viganelli Center University Gallery. On March 4th, 2015. The topic of the event is Design for Behavior.

Design can change people’s behavior and a change in behavior is necessary for solving many contemporary problems. How exactly does design change behavior?

For Masamichi Udagawa and Sigi Moeslinger, two founders of Antenna Design New York, all design is interactive design and every artifact is an intervention in people’s lives which can cause a behavioral change. With a series of appropriate cues that resonate with people’s minds, designed artifacts encourage certain activities to happen.
If an artifact exists in public space, it is shared and needs to mediate the relationships between its multiple audiences/users, making the interaction among people a key factor of the design.
Antenna’s people-centered design work typically spans both physical and digital spaces, taking into account object, interface and environment. In the public sector, Antenna has experience ranging from the design of NYC and Washington DC subway cars to the automated ticket vending machines for the New York Metropolitan Transportation Authority.
On the commercial side, Antenna works with technology companies to help them identify and design user-focused products and services. Antenna also has a close relationship with office furniture company Knoll Inc., for which Antenna has been designing office systems since 2006.
Antenna’s work has won numerous awards, including the prestigious National Design Award in Product Design from the Cooper-Hewitt, Smithsonian Design Museum in 2008. Antenna’s Help Point Intercom for the MTA is included in the permanent collection of the Museum of Modern Art in New York.
To find out more information about Masamichi Udagawa and Sigi Moeslinger’s projects, check out their website.

VC DC Antenna Design 9 Feb 2015-2

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