Last week, world-renowned designer and gerontologist Patricia Moore took RIT ID by storm. If her numerous awards, a multitude of well-known clients, published books, and the recognition of ID Magazine as one of the “40 Most Socially Conscious Designers” in the world were not enough to convince us of her brilliance, what she had to say most certainly did.

The RIT ID Alumna began her lecture by talking about the start of her career in 1974, when The Father of Industrial Design, Raymond Lowey hand picked her to work at his firm. She was the only woman among 350 other designers. While gender challenges did not scare her, the lack of empathy for those she and her teams were designing for did, driving her mission to create inclusivity for all.

Patricia rallied the ID students to design for the 90% of the world that lives in poverty, and to “get rid of the little wheelchair guy”, turning handicap parking into accessible parking. She stressed how vital it is to never take age as a prediction of capacity, and to create inclusivity for all people.

In her talks with us she covered the 3 years she disguised herself as an elderly woman to the work she does today with wounded veterans. And for the future, her work includes an invitation to fight ebola with good design and to make autonomous vehicles a reality.

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