RIT’s Imagine Soap team won first place in the New York Business Plan Competition in Albany.

Imagine Soap, led by Brendan Gordon, an MFA student in Industrial Design from New Orleans, with teammates Jonathan Morris-Eppolito, an MBA student from Skaneateles, N.Y., and Rahul Gadre, a graduate student in network security and systems administration from Badlapur, India, took home $10,000 for winning first place in the social/non-profit category.

Their business plan empowers entrepreneurs in the world’s poorest areas, using local waste resources to produce and sell soap at affordable, below-market prices, creating jobs while reducing hygiene-related illness.

“RIT has great strengths in sustainability, design and social entrepreneurship,” said Richard DeMartino, endowed chair and director of the Simone Center for Student Innovation and Entrepreneurship and associate professor in RIT’s Saunders College of Business. “Brendan and the Imagine Soap team are visionary students using their diverse skills to help individuals in developing countries. We are very proud of the Imagine Soap team for showing how a social venture can be a viable commercial concept.”

The collegiate contest, hosted by the State of New York College of Nanoscale Science and Engineering (CNSE), University at Albany’s School of Business and Syracuse University, was held April 25 at CNSE Albany’s Nanotech Complex.

Congratulations Brendan and the rest of the Imagine Soap team!

1st Prize NYBPC


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