The Project That Kickstarted Kickstarter

Raising nearly $200,000 within 72 hours on Kickstarter in 2010 and going on to gross nearly $1 million in 30 days, Scott Wilson’s TikTok + LunaTik kits for iPod Nano- milestone products in the success story of online crowd funding- are the new additions to Product Timecapsule. An RIT Industrial Design graduate, Scott Wilson is Founder and Chief Creative Officer of MINIMAL, an award-winning product development and brand incubation firm based in Chicago.

Visit the online or physical Product Timecapsule Archives at the Vignelli Center for Design Studies to get a closer look at Wilson’s design process, materials and strategy.


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