Recent RIT-ID grads Katherine Sears and Dom Colaprete along with entrepreneur Laura Weller-Brophy are developing an exciting new system for a sustainable laundry detergent. The project, named PureCap, started as an independent study led by Professor Alex Lobos. The team has been able to turn an innovative idea for an all-natural detergent mix into a sustainable product that addresses key sustainability features like reducing shipping, transportation and water usage while improving portability, convenience and effective clothes care. Sears, Colaprete and Weller-Brophy have presented PureCap at venues such as Imagine RIT and Greentopia as well as meeting with several investors and manufacturers who are very interested in the concept. The team is establishing a business structure that aims at bringing PureCap to the market in the near future. Congrats Katherine, Dom and Laura!
