Design and packaging students combine distinctive skills to improve product packages

Feb. 15, 2011
by Michelle Cometa (RIT University News)

Using their combined skills in graphic design, industrial design and packaging science, Rochester Institute of Technology students won top honors in the recent American Packaging Corp./Kraft Product Design Challenge at RIT.

Students from the packaging science department in the College of Applied Science and Technology worked with students from the industrial design and graphic design departments in the College of Imaging Arts and Sciences as partners in the challenge. This is the second year that classes from graphic design and packaging science worked in combined teams for the competition. It is the first year the industrial design students were added to teams.

“I think we all enjoyed working on this design challenge. It gave us a chance to design and create something tangible, not just a hypothetical class project,” says Andrew Lakata, a fourth-year graphic design student and member of the winning team that redesigned the package for Planters Peanuts.

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